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Engagement organizing : the old art and new science of winning campaigns  Cover Image Book Book

Engagement organizing : the old art and new science of winning campaigns

Price, Matt 1970- (author.).

Summary: "What separates campaigns that win from those that don't? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns."--

Record details

  • ISBN: 9780774890168 (paperback)
  • Physical Description: print
    regular print
    xiii, 183 pages ; 23 cm
  • Publisher: Vancouver : On Point Press, a UBC Press imprint, 2017.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Subject: Political campaigns -- Canada -- Case studies
Campaign management -- Canada -- Case studies
Internet in political campaigns

Available copies

  • 1 of 1 copy available at Legislative Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Legislative Library, Vaughan Street JF 2112 .C3 Pri (Text) 36970100046723 General Collection Volume hold Available -

  • Book News : Book News Reviews
    Price, who has worked as a campaign director and advisor to philanthropic foundations, outlines the core elements and practice of engagement organizing that combines grassroots organizing with digital tools, data, and networked communications to engage people at scale and build power and win campaigns. He provides case studies of nongovernmental organizations, unions, and political parties mainly in Canada to explore the roots and current practices of engagement organizing. He describes community organizing principles, practices, and case studies; how technology and data have changed the campaign landscape; how campaigns are scaling up structure and communicating through networks; how engagement organizing principles and practices are being applied in different sectors; and challenges for and trends in engagement organizing. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
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