Engagement organizing : the old art and new science of winning campaigns / Matt Price ; with a foreword by Allan R. Gregg.
- 1 of 1 copy available at Legislative Library.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Holdable?||Status||Due Date|
|Legislative Library, Vaughan Street||JF 2112 .C3 Pri (Text)||36970100046723||General Collection||Volume hold||Available||-|
- ISBN: 9780774890168 (paperback)
- Physical Description: xiii, 183 pages ; 23 cm
- Publisher: Vancouver : On Point Press, a UBC Press imprint, 2017.
- Copyright: ©2017.
|Bibliography, etc. Note:||
Includes bibliographical references and index.
"What separates campaigns that win from those that don't? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns."-- Provided by publisher.
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|Subject:||Political campaigns > Canada > Case studies.
Campaign management > Canada > Case studies.
Internet in political campaigns.