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Start your own cannabis business : your step-by-step guide to the marijuana industry Cover Image Book Book

Start your own cannabis business : your step-by-step guide to the marijuana industry / The Staff of Entrepreneur Media, Inc. and Javier Hasse.

Hasse, Javier, (editor.). Entrepreneur Media, Inc., (editor.).

Record details

  • ISBN: 9781599186320 (alk. paper)
  • ISBN: 1599186322 (alk. paper)
  • Physical Description: xviii, 198 pages : illustrations, maps ; 23 cm
  • Publisher: Irvine : Entrepreneur Press, [2018]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
An introduction to cannabis and the marijuana industry -- The first major decisions -- The initial planning -- The financing issue -- Funding alternatives -- The licenses issue -- Setting up shop -- Getting the word out : marketing, advertising, public relations and the media -- Dealing with regulators and tax authorities -- Growing your business, and becoming a multi-location or multi-state -- Conclusions.

Search for related items by subject

Subject: Marijuana industry > United States > Management.
Marijuana > United States > Marketing.
New business enterprises > United States > Handbooks, manuals, etc.

Available copies

  • 1 of 1 copy available at Legislative Library.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Legislative Library, Vaughan Street HD 9019 .M382 Sta (Text) 36970100238080 General Collection Volume hold Available -
► Summaries & More
▼ Additional Content
Foreword xi
Jodie Emery
Preface xv
Recognizing a Light-Bulb Moment xvi
A Wide-Open Industry xvii
Effort + Vision = Success xviii
Chapter 1 Introduction to Cannabis and the Marijuana Industry
1(30)
Cannabis by the Numbers
2(1)
How We Got Here: A Bit of History
3(2)
The "War on Drugs" and What It Means Today
5(2)
THC and CBD
7(2)
The Current Legal Landscape
9(3)
Understanding Cannabis Legalization in the U.S.
12(4)
The Cannabis Market
16(4)
Medical Marijuana
20(3)
Intake Methods
23(2)
The Rise of a New Paradigm
25(3)
Intake Methods and Market Opportunities
28(1)
Another Option: Industrial Hemp
28(3)
Chapter 2 The First Major Decisions
31(20)
Is This Business the Right One for You?
32(1)
A Unique Business Model
32(1)
The Only Constant Is Change
33(1)
Are You Welcome?
33(1)
To Touch or Not to Touch?
34(4)
Picking a Subsector
38(2)
Realistic Possibilities
40(1)
Your Skills
40(1)
Your Competition
40(3)
Conduct Initial Market Research
43(1)
Research by Talking to Investors
44(1)
Research by Working in the Trenches
45(6)
Chapter 3 The Initial Planning
51(16)
Getting Started
53(1)
The Mission Statement
54(2)
Getting to Know the Business Plan
56(3)
The Financial Plan
59(3)
Tax Code 280E
62(1)
Go-to-Market Strategies
63(1)
Your Legal Status
64(3)
Chapter 4 The Financing Issue
67(8)
The Banking Problem
68(4)
Seed Capital and Series "A" Raises
72(1)
Valuation
72(3)
Chapter 5 Funding Alternatives
75(30)
Family Offices
77(1)
Funds, Angel Investors, and Individuals
78(3)
What Investors Want to See
81(3)
Follow the Leaders
84(2)
Accelerators as Unique Financers
86(1)
The Canopy Model
87(1)
The Gateway Model
88(2)
Picking Mentors' Minds
90(5)
Crowdfunding Alternatives
95(1)
Regular Crowdfunding
96(2)
Initial Coin Offerings
98(1)
How to Attract Capital
99(1)
Capital-Light Options
100(5)
Chapter 6 The Licensing Issue
105(8)
The Cannabis License
106(1)
The Real Cost of a License
107(1)
Procuring a Cannabis License
108(1)
Surging Complexity
109(1)
Product Licensing and Final Advice
110(3)
Chapter 7 Setting Up Shop
113(24)
T Minus 5: Building Your Team
117(2)
T Minus 4: Branding Yourself
119(1)
Crafting Your Story
120(1)
A Good Story
121(1)
Naming
122(3)
A Strong Identity
125(1)
Graphic Aspects
126(1)
B2B Branding
127(1)
Design on a Budget
127(3)
T Minus 3: Getting Your Physical Location Ready for Business
130(2)
T Minus 2: The Soft Launch
132(1)
T Minus 1: The Final Audits
133(4)
Chapter 8 Getting the Word Out
137(18)
Marketing and Public Relations
138(1)
Understanding How Public Relations Work
139(1)
Does the Glove Fit?
140(1)
The Importance of the Message
141(3)
How to Reach the Media
144(1)
Fancy a Mainstream Feature?
145(3)
Print and Digital: Getting on High Times
148(1)
Social Media
149(1)
The Full Ecosystem
150(1)
Ways to Engage Customers
151(2)
Celebrity Endorsements
153(2)
Chapter 9 Common Post-Startup Issues
155(6)
Watch Your Back
156(1)
Bankruptcy and Receivership
157(1)
Navigating Turbulent Waters
157(1)
Planning Ahead
158(1)
Paying Taxes
159(1)
Compliance: The Never-Ending Concern
160(1)
Chapter 10 Growing and Becoming a Multilocation or Multistate Company
161(14)
Differentiate
162(2)
Raise More Money
164(1)
Get More Help
164(2)
Customer Service
166(1)
Give Back
167(3)
Going Multilocation
170(2)
Going Multistate
172(3)
Chapter 11 Get Fired Up
175(4)
Appendix: Cannabis Business Resources
179(10)
General Resources
180(1)
Data Analytics Companies
180(1)
Compliance Software
181(1)
Family Office Experts
181(1)
Venture Capital Funds, Angel Investing Organizations, and Private Equity Firms
181(1)
Industry-Specific Holding Companies
182(1)
Cannabis Business Accelerators and Incubators
182(1)
Traditional Accelerators Accepting Cannabis Businesses
182(1)
Cannabis Crowdfunding Platforms
183(1)
Recommended Reads
183(1)
Public Relations Firms
184(1)
Cannabis-Focused Customer Engagement Firms
185(1)
People Interviewed for this Book
185(4)
Glossary 189(4)
Index 193

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