Book
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.
Record details
- ISBN: 9780071791090 :
- ISBN: 0071791094 :
- Physical Description: xviii, 215 p. ; 24 cm.
- Edition: 1st ed.
- Publisher: New York : McGraw-Hill, c2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. [197]-201) and index. |
| Formatted Contents Note: | Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements. |
Search for related items by subject
| Subject: | Online social networks. Social media > Marketing. Social influence. |
Available copies
- 1 of 1 copy available at Legislative Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Legislative Library, Vaughan Street | HM 742 Sch (Text) | 36970000883340 | General Collection | Volume hold | Available | - |
| LDR | 01447cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 108116559 | ||
| 003 | SITKA | ||
| 005 | 20130327163400.0 | ||
| 008 | 120113s2012 nyu b 001 0 eng | ||
| 010 | . | ‡a2011052315 | |
| 020 | . | ‡a9780071791090 : ‡c$25.00 | |
| 020 | . | ‡a0071791094 : ‡c$25.00 | |
| 035 | . | ‡a(DLC) 2011052315 | |
| 040 | . | ‡aDLC ‡cDLC ‡dDLC | |
| 042 | . | ‡apcc | |
| 050 | 0 | 0. | ‡aHM742 ‡b.S33 2012 |
| 069 | . | ‡a01492172 | |
| 082 | 0 | 0. | ‡a658.8/72 ‡223 |
| 090 | . | ‡a658.872 SCH | |
| 100 | 1 | . | ‡aSchaefer, Mark. |
| 245 | 1 | 0. | ‡aReturn on influence : ‡bthe revolutionary power of Klout, social scoring, and influence marketing / ‡cMark W. Schaefer. |
| 250 | . | ‡a1st ed. | |
| 260 | . | ‡aNew York : ‡bMcGraw-Hill, ‡cc2012. | |
| 300 | . | ‡axviii, 215 p. ; ‡c24 cm. | |
| 504 | . | ‡aIncludes bibliographical references (p. [197]-201) and index. | |
| 505 | 0 | . | ‡aIntroduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements. |
| 599 | . | ‡aQUIRC | |
| 650 | 0. | ‡aOnline social networks. | |
| 650 | 0. | ‡aSocial media ‡xMarketing. | |
| 650 | 0. | ‡aSocial influence. | |
| 852 | . | ‡aMWP ‡hHM 742 Sch ‡xsntquirc13 ‡xsntmay13 | |
| 871 | . | ‡aManagement & Leadership | |
| 850 | 1 | . | ‡b1 |
| 852 | 1 | . | ‡bCABPRDP ‡h658.872 SCH ‡p34418001603038 |
| 901 | . | ‡a108116559 ‡bDLC ‡c108116559 ‡tbiblio | |
