Book
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.
Record details
- ISBN: 9780071791090 :
- ISBN: 0071791094 :
- Physical Description: xviii, 215 p. ; 24 cm.
- Edition: 1st ed.
- Publisher: New York : McGraw-Hill, c2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. [197]-201) and index. |
| Formatted Contents Note: | Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements. |
Search for related items by subject
| Subject: | Online social networks. Social media > Marketing. Social influence. |
Available copies
- 1 of 1 copy available at Legislative Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Legislative Library, Vaughan Street | HM 742 Sch (Text) | 36970000883340 | General Collection | Volume hold | Available | - |
