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The new NDP : moderation, modernization, and political marketing  Cover Image Book Book

The new NDP : moderation, modernization, and political marketing / David McGrane.

McGrane, David. (Author).

Summary:

The definitive account of the evolution of the New Democratic Partys political marketing strategy in the early twenty-first century.

Record details

  • ISBN: 9780774860451
  • ISBN: 9780774860468
  • Physical Description: 390 p. : ill. ; 24 cm.
  • Publisher: Vancouver : UBC Press, 2019.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Ferment in the party -- The rise of party headquarters -- Imposing discipline and order -- Dare to dream -- Continuity and change -- Stealing market share -- Heartbreak -- Which way now.
Subject: New Democratic Party.
Marketing > Polictical aspects > Canada.

Available copies

  • 1 of 2 copies available at Legislative Library.

Holds

  • 0 current holds with 2 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Legislative Library, Vaughan Street JL 197 .N4 Mcg (Text) 36970100232901 General Collection Not holdable Missing -
Legislative Library, Vaughan Street JL 197 .N4 Mcg (Text) 36970100278680 General Collection Volume hold Available -

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