Buying happiness : the emergence of consumer consciousness in English Canada / Bettina Liverant.
"The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination."-- Provided by publisher.
Record details
- ISBN: 9780774835138 (hardcover)
- ISBN: 9780774835145 (pbk.)
- Physical Description: xi, 291 p. ; ill.: 24 cm.
- Publisher: Vancouver, BC : UBC Press, 2018.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | The meaning is in the spending -- The promise of a more abundant life -- Culturing Canadian patriotism -- Moralizing the economy -- Charting the contours of modern society -- Regulating the consumer -- Buying happiness -- Academic encounters. |
Search for related items by subject
Subject: | Consumption (Economics) > Canada > History > 20th century. Consumers > Canada > History > 20th century. |
Available copies
- 1 of 1 copy available at Legislative Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
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Legislative Library, Vaughan Street | HC 79 .C6 Liv (Text) | 36970100206038 | General Collection | Volume hold | Available | - |