Permanent campaigning in Canada Cover Image

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Permanent campaigning in Canada / edited by Alex Marland, Thierry Giasson, and Anna Lennox Esselment.

Giasson, Thierry, (author,, editor.). Marland, Alexander J., 1973- (author,, editor.). Esselment, Anna Lennox, 1976- (author,, editor.).

Summary:

"Election campaigning never stops. That is the new reality of Canadian politics, where everyone from the partisans who control the government to backbench MPs practice non-stop political marketing and communication. With the emergence of fixed-date elections and digital media, each day has become a battle to win mini-contests: the news cycle, message framing, public opinion polls, quarterly fundraising results, by-elections, and more. If taxpayers can foot the bill of these activities instead of the party, so much the better. Previously confined to the American political system, this "permanent campaign" approach to government now pervades Canada's system. Political actors use all available tools at their disposal to secure electoral advantage, including the leveraging of public resources for partisan gain. "Permanent Campaigning in Canada" examines the growth of constant campaigning in this country, and its democratic implications. Topical subjects include the use of political databases, the strategy behind online political communication, the politicization of government advertising, and the role of the Prime Minister's Office and political staff. This is the first study of a phenomenon that has become embedded in Canadian politics and government. It reveals the depth and breadth to which political parties have embraced."-- Provided by publisher.

Record details

ISBN: 9780774834483 (hardcover)
Physical Description: xx, 362 pages: charts ; 24 cm.
Publisher: Vancouver ; UBC Press, [2017]
Copyright: ©2017

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Foreword / Tom Flanagan -- Part 1: Theoretical Parameters -- 1 Welcome to Non-Stop Campaigning / Alex Marland, Anna Lennox Esselment, and Thierry Giasson -- 2 Governing on the Front Foot: Politicians, Civil Servants, and the Permanent Campaign in Canada / Jonathan Craft -- 3 Databases, Microtargeting, and the Permanent Campaign: A Threat to Democracy? / Steve Patten -- Part 2: Political Parties -- 4 Media-Party Parallelism: How the Media Covers Party Messaging / Andrea Lawlor -- 5 "Friend, Can You Chip in Alex Marland and Maria Mathews -- 6 Online, All the Time: The Strategic Objectives of Canadian Opposition Parties / Thierry Giasson and Tamara A. Small -- 7 Permanent Polling and Governance / André Turcotte and Simon Vodrey -- 8 Election Preparation in the Federal NDP: The Next Campaign Starts the Day after the Last One Ends / David McGrane -- Part 3: Governance -- 9 Institutional Change, Permanent Campaigning, and Canada’s Fixed Election Date Law / Phillipe Lagassé -- 10 Preaching to the Choir in Case It Is Losing Faith: Government Advertising’s Direct Electoral Consequences / Denver McNeney and David Coletto -- 11 The Obama Approach in Canada: Lessons in Leadership Branding / J.P. Lewis and Kenneth Cosgrove -- 12 Campaigning from the Centre / Anna Lennox Esselment and Paul Wilson -- 13 Permanent Campaigning and Digital Government / Amanda Clarke and Mary Francoli -- 14 24 Seven Videostyle: Blurring the Lines and Building Strong Leadership / Mireille Lalancette and Sofia Tourigny-Koné -- 15 Vulnerable Populations and the Permanent Campaign: Disability Organizations as Policy Entrepreneurs / Mario Levesque -- 16 Permanent Campaigning: Changing the Nature of Canadian Democracy / Anna Lennox Esselment, Alex Marland, and Thierry Giasson -- Glossary -- List of Contributors -- Index
Additional Physical Form available Note:	Issued also in electronic format.