Book
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
Record details
- ISBN: 9781442647992 (bound)
-
Physical Description:
print
xi, 205 pages : illustrations ; 24 cm. - Publisher: Toronto : University of Toronto Press, [2016]
- Copyright: ©2016
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 171-189) and index. |
| Formatted Contents Note: | The evolution of marketing in politics -- Lesson 1: Follow the marketing concept -- Lesson 2: Use technology strategically -- Lesson 3: Integrate research methods -- Lesson 4: Develop a unique brand identity -- Lesson 5: Create a winning advertising strategy -- Lesson 6: Build a relationship with your customers -- Lesson 7: Be prepared to engaged in crisis management. |
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Available copies
- 1 of 1 copy available at Legislative Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Legislative Library, Vaughan Street | JK 2281 New (Text) | 36970100110370 | General Collection | Volume hold | Available | - |
