Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.
Record details
- ISBN: 9780071791090 :
- ISBN: 0071791094 :
- Physical Description: xviii, 215 p. ; 24 cm.
- Edition: 1st ed.
- Publisher: New York : McGraw-Hill, c2012.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. [197]-201) and index. |
Formatted Contents Note: | Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements. |
Search for related items by subject
Subject: | Online social networks. Social media > Marketing. Social influence. |
Available copies
- 1 of 1 copy available at Legislative Library.
Holds
- 0 current holds with 1 total copy.
Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
Legislative Library, Vaughan Street | HM 742 Sch (Text) | 36970000883340 | General Collection | Volume hold | Available | - |
- Baker & Taylor
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals. - McGraw Hill
Winner of a Choice Magazine Outstanding Academic Title Award!
We are on the cusp of a marketing revolution.
And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the worldâs most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.
In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:
- In-depth explanations of the sources of online influenceâand how they can work for or against you
- Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
- An insiderâs look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
- Practical, actionable tips to increase your own personal power and online influence
- More than a dozen original social influence marketing case studies
Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the âsuperconnectorsâ who ignite epidemics through word-of-mouth influence . . . and become one yourself.
This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital ageâwith a Return on Influence.
Praise for Return on Influence:
âInfluence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!â
âBrian Solis, author of The End of Business as UsualâSchaeferâs book has earned its place on the shelf of anyone looking to find influencersâor become one.â
âHarold Burson, founder, Burson-MarstellerâReturn on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social mediaâand particularly influence marketingâhas become the silver bullet to solve all problems. Consider this book the marksmenâs manual.â
âRick Wion, Director of Social Media, McDonaldâsâI could not stop reading this book. Mark Schaefer demystifies the power of influence in this insiderâs guide to combining content strategy with network interactions to create social conversations that move markets.â
âArdath Albee, author of eMarketing Strategies for the Complex SaleâA fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.â
âRandy Gage, author of Prosperity Mind